The ads featured, in majority new to the public, were produced for NGOs and public institutions, as well as for companies committed to corporate social responsibility (CSR). The exhibitions awaken the general public and professionals on the complexity and vast issues of Sustainable Development, making it accessible to all and giving keys to start acting and adopting behaviors in respect of future generations.

At a time where all over the world "Green Ads" draw attention but raise doubts according to recent surveys, it is important to highlight what Al Gore said a year ago "the advertising industry could plays an influential role in encouraging business and consumers to change their ways and slow down the process of global warming". The Advertising industry is quicker than most to pick up on changing consumer tastes and moods.