In a series of photos “We Did This and That” Nika Oblak & Primož Novak are restaging absurd Guinness World Records, which are based on uncommon ideas. It is a strategy of gaining attention with spectacular and entertaining stunts, which can serve as an analogue to obsession with success and fame in contemporary media driven society. Video installation “The Box” refers to detachment, the possibility to exist outside prevailing systems.

It is influenced by the constant exposure to mass communication media messages and inability to avoid its effects. Nika Oblak & Primož Novak’s attempt to escape from the box is a reference to an escape from an all encompassing media world as well as an escape from the white cube.

The exhibition has been organized in collaboration with Gallery Alkatraz, and sponsored by The Municipality of Ljubljana and Ministry of Culture of Republic Slovenia.